AN EXPRESSION OF CONFIDENCE IN THE COUNTRY AND THE FUTURE

CONTENTS.

1.                   The Executive Summary.

2.                   The Nature of the Business.

2.1                Position to Date.

2.2                Mission Statement.

2.3                Short Term Objectives.

2.4                Long Term Objectives.

2.5                Key Personnel.

2.6                Legal Structure.

3.                   The Service.

3.1                How the Rail Service will be Provided.

3.2                The Unique Selling Point.

3.3                Testing.

3.4                Sales Approach.

3.5                Support Base.

4.                   The Market and The Competition.

4.1                Our Target Market.

4.2                Market Positioning.

4.3                Quantity of Clients / Tourists.

4.4                Tourist / Client Response.

4.5                The Competition.

4.6                Competition Price Comparison.

5.                   The Marketing Plan.

5.1                Anticipated Demand.

5.2                Marketing Methods.

5.3                Attracting Tourist / Clients.

5.4                Public Relations.

6.                   The Operational Plan.

6.1                Our Location.

6.2                Tourist / Client Support

6.3                Service Plan.

6.4                Generating Sales.

6.5                Job Responsibilities.

6.6                Insurance.

7.                   Financial Forecasts.

7.1                Profit and Loss Forecast.

7.2                Profit and Loss Explanatory Notes.

7.3                Cashflow Forecast.

7.4                Cashflow Explanatory Notes.

7.5                Balance Sheet Forecast.

7.6                Balance Sheet Explanatory Notes.

8.                   Financial Requirements.

8.1                Required Finance.

8.2                Risks.

9.                   Annexures

9.1                Kwazulu Railway Museum letterhead

9.2                Two Rivers Tourism Association letterhead.

9.3                The train route

9.4                The Craft stalls and structures

 

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